A Clever Way to Nudge People to Ride Bicycles

A recent story on the Atlantic website described a clever way to demonstrate the benefits of bicycling in congested cities. It involves an app that quickly shows people how long it will take to get somewhere by bicycle versus car. And with the crowded cities, bicycles more than hold their own, as this picture shows:

nudge bike riding

And this doesn’t even account for the time it takes to Park!
(Click here to view comments)

Leave a Reply

PeterUbel