A Clever Way to Promote Recycling

Behavioral science has taught me that subtle environmental cues can have a surprisingly strong influence on people. I don’t know if the following cue was purposeful or not, but the relative size of these two receptacles – the blue one being the recycling one of course – definitely sends a strong signal about how much of the stuff we throw away ought to be recycled instead. Do you think that will influence behavior?

recycling and trash

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