Last fall, an article in the New England Journal presented a powerful picture of just how much effort different pharmaceutical companies make to give poor people access to their products. Here is the picture from that article:
The captains of industry are a competitive group of people, I am told. They like to see where they rank on list of the most wealthy people, and where their companies rank in profits and market share. If we promote this social responsibility index, perhaps they will feel competitive enough to try to move up its ranking!