In a healthy consumer market, people compare the price and quality of goods inside whether it’s worth paying extra money to get the best possible products. In healthcare, it’s often almost impossible to figure out what things cost. And when you figured it out, the price variation often makes no sense at all – having no relationship to the quality of the good in question.
Consider this picture, which we came across thanks to @zackcooperYale. It shows almost a 6-fold variation in the cost of MRI tests in Miami, Florida: