Why People Choose Boring Careers

forbesFascinating new research sheds light on why so many people stick with dull jobs over trying something more exciting: They don’t expect to get paid enough to justify going after the more interesting options.

Research into “effort aversion“ by Duke University Fuqua School of Business marketing professor Peter Ubel and David Comerford, an assistant professor at Stirling University found that in three separate cases, people opted to take a job they thought was less challenging because they didn’t think they would be adequately compensated for energy they put into the more engaging one… (Read more at Forbes)

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