Tag Archives: behavioral economics

Do Luxury Brands Benefit from Income Inequality?

I like to think that despite being wealthier than most Americans, I remain immune to materialistic desires. I drive a 17-year-old Honda Accord and wouldn’t know designer clothes if you wrapped me in them, head to toe. But it turns … Continue reading

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Warning: Bicycle Helmets Could Be Hazardous for Your Health

A bicycle helmet prevented me from experiencing a major head injury. But did it promote the very behavior that caused me to crash my bike? It was autumn in Michigan, and I was riding my mountain bike along a lakeside … Continue reading

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Death By Salad: Two Reasons ‘Healthy’ Food Could Make You Fat

In an effort to lose weight, you pass on the steak sizzler at your favorite family restaurant and settle, instead, for a healthy salad. But you might be in for a dieting double whammy. First off, the salad probably has … Continue reading

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A Surprising Way to Stop Eating so Many Brownies

I know why I sometimes eat too many brownies. They taste great! The same goes, of course, for a whole slew of desserts–I love me my strawberry rhubarb pie, and I never say no to a ginger snap. And while … Continue reading

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Does Having Too Much Money Make Us Stupid?

As a science, economics does not always succeed at predicting how humans behave. The discipline assumes a level of rationality, and an ability to process complex information, that far exceeds human capacity. But as a standard for how people ought to behave, … Continue reading

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Using Behavioral Economics to Design Smarter Physician Incentives

Last year, I joined Zeke Emanuel and some other great people in publishing an article on how to use the insights of behavioral economics to nudge physicians towards providing high-value care. Here is a link to that article. To give … Continue reading

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Chew on This: Willpower Predicts How Quickly You Respond to the Taste of Food

Taste versus health: That’s a trade-off we are often faced with when deciding what to eat. Some foods are bad for our health but happen to taste quite good. All of us have limited willpower, and when we are exhausted … Continue reading

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How to Keep Santa from Making Our Kids Fat –Three Ways to Reduce Childhood Obesity

The holidays are upon us. It’s a time to celebrate with loved ones, maybe even enjoy a well-earned vacation. But it is also a time that many of us gain weight, with children developing eating habits that could set them … Continue reading

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Surprise – Here’s What Happens When You Try to Help Your Spouse Lost Weight

Ever wonder why your spouse eats too much even when you warn him or her not to eat too much? It could be because your admonitions put your spouse into a state of reactance, causing them to go against your … Continue reading

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Why Charging Smokers More for Health Insurance Costs All of Us Money

Cigarette smokers have rights. No one should be able to tell an adult that she can’t spend her hard earned money on cigarettes. But non-smokers have rights, too. Specifically, they shouldn’t have to pay to subsidize health care costs of … Continue reading

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