About Me
I am a physician and behavioral scientist. My research and writing explore the quirks in human nature that influence our lives -- the mixture of rational and irrational forces that affect our health, our happiness, and the way our society functions. (more...)- Have a question or just want to get in touch? Email me at peter.ubel@duke.edu
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Tag Archives: behavioral economics
Would the Founding Fathers Approve of a Sugar Tax?
Recently Mayor Michael Bloomberg learned that his Big Gulp ban had been blocked by a state Supreme Court judge for arbitrarily targeting these consumer goods without a legal rationale. Determined to combat the obesity epidemic, Bloomberg will no doubt appeal this … Continue reading
Posted in Behavioral Economics and Public Policy
Tagged behavioral economics, obesity
Will Consumers Be Able to Understand Health Exchanges
Now that states have decided what they are going to do about health insurance exchanges—those new shopping carts created by Obamacare to help consumers find health insurance who do not get it through their employers—the really tough part begins. State … Continue reading
Posted in Health Policy
Tagged behavioral economics, free markets, health policy, Obamacare
What Bracketology Teaches Us About Banking
A dozen years ago, my wife filled out an NCAA bracket on a popular website. Out of more than 1 million entries, she finished somewhere around 17th. Think about it: 17th out of a million. Clearly I married up! I … Continue reading
Posted in Behavioral Economics and Public Policy
Tagged behavioral economics, sports
Behavioral Economics in the Bathroom?
One of the dangers of studying behavioral economics and psychology is that the ideas follow you around pretty much everywhere you go. I was reminded of that when some of my students came back from a mid-class bathroom break to … Continue reading
Posted in Behavioral Economics and Public Policy
Tagged behavioral economics, environment
Are You Smarter than a Radiologist?
Notice anything unusual about this CT scan? On the upper right side is an image of a gorilla. According to a new study, 83% of radiologists missed this image. They had been looking through a series of scans, looking for … Continue reading
Posted in Behavioral Economics and Public Policy
Tagged behavioral economics, confirmation bias
What Obese People Can Learn from Pigeons
http://www.youtube.com/watch?v=6EjJsPylEOY”>video
In a 1967 experiment, psychologists trained pigeons to peck a red key to get food. (Pigeons were huge back then, research wise!) Then they tested whether the pigeons could learn to delay gratification. They set up the pecking booth so … Continue reading
Posted in Health & Well-being
Tagged behavioral economics, obesity
So Many Medicare Plans That People Want to Stay Put!
Republicans and Democrats agree that Medicare is in trouble – that if its costs keep rising faster than inflation, we will face insurmountable federal budget deficits. They also agree that the problem can be fixed. But that is where their … Continue reading
Posted in Behavioral Economics and Public Policy, Health Policy
Tagged behavioral economics, health policy, Medicare, Obamacare
Is Prostate Cancer Screening Truly Harmful?
Dr. Timothy Wilt, a member of the United States Preventive Services Task Force, stood in front of the American Urological Association audience and explained why the task force could not recommend that men undergo routine PSA screening. At most, he explained, the test had been shown to benefit one out of 1000 men.
Posted in Medical Decision Making
Tagged behavioral economics, cancer screening

