Tag Archives: consumer psychology

Do Luxury Brands Benefit from Income Inequality?

I like to think that despite being wealthier than most Americans, I remain immune to materialistic desires. I drive a 17-year-old Honda Accord and wouldn’t know designer clothes if you wrapped me in them, head to toe. But it turns … Continue reading

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The Ethics of "Manipulative" Product Rebates

In two recent posts, I have posed questions about the appropriateness or inappropriateness of manipulating consumers by taking advantage of behavioral phenomena beyond their awareness. We behavioral scientists know things about human nature that most people haven’t learned. That is … Continue reading

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Can a $20 Rebate Amount to Highway Robbery?

Steven Johnson was a rising star at the NordicWear Company, even before that brutal winter of 2002. But then, thanks to a rebate program he instituted for their new line of snow pants, he rocketed up the corporate ladder. His … Continue reading

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Brain Control and Consumer Behavior

I teach a course on consumer irrationality and market failure at the Fuqua School of Business. I open up one of my lectures with a brief video demonstration of what psychologists call “the McGurk effect.” (See an example here.) In the video, … Continue reading

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When Aggressive Medical Care Was More Dangerous Than Assassin's Bullets

Dr. Smith Townsend knelt on the filthy train station floor, the patient lying in front of him with a bullet wound in his back.  The patient was clinically stable for the moment, so Townsend turned his attention to the wound, … Continue reading

Posted in Health & Well-being, Medical Decision Making | Tagged , ,