Tag Archives: obesity

What Causes Couch Potatoes To Eat So Many Potato Chips?

Do you eat when you’re bored? So do I. Then again, I eat when I’m not bored, too. So the real question is: do we all eat more when we’re bored than, say, when we’re highly entertained? The answer, according … Continue reading

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Brilliant Nudge to Promote Physical Activity

The stairs to the left of the escalator don’t just look like a piano keyboard, but make musical sounds as people walk on each step. Not convinced this will work? Check out this video, which shows people heading towards the … Continue reading

Posted in Behavioral Economics and Public Policy, Health & Well-being | Tagged ,

A Picture Putting Risks into Perspective

The National Health Service in the United Kingdom has recently disseminated a wonderful graphic, helping people understand how likely they are to die from scary things, like war and airplane accidents, versus less terrifying but deadlier hazards, such as high … Continue reading

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How Healthy Food Could Make You Fat

Have you ever eaten a healthy meal, maybe some brown rice and stir-fried veggies, and found yourself ready for another meal just a short while later? Or, more often couldn’t overcome a hankering for a satisfying dessert to top off … Continue reading

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Will A “Red Light” Be An Effective Nudge To Stop People From Drinking Coke?

So many foods beckoning us from the grocery store shelves – but which ones are healthy for us to consume? We could study Nutritional Facts labels, but that feels as challenging as the math portion of the SAT, with so … Continue reading

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Putting the Sin in Sin Tax

With Thanksgiving behind us, many Americans will not assemble together for a home-cooked meal again for a while. By some estimates, people living in large cities consume the majority of their meals outside the home — at restaurants, coffee shops, bars … Continue reading

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Time To Stop Paying For Pepsi With Food Stamps

The food stamp program helps over 40 million Americans pay for groceries. Unlike other forms of economic assistance, this program, called SNAP (the Supplemental Nutrition Assistance Program), only pays for food, thereby constraining how recipients make use of the aid. … Continue reading

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My Burrito Has How Many Calories?!?

In collaboration with Peggy Liu and Jim Bettman, I’ve had fun doing some research on just how hard it is for people to guess how many calories they are consuming, at restaurants like Chipotle where everyone puts different ingredients on … Continue reading

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A Park Bench That Tells You You’re Fat?

Clearly we in the United States are not taking the obesity epidemic as seriously as the Russian government. We debate whether it is appropriate for the government to require restaurants to inform their customers about how many calories they are … Continue reading

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Designing a Better Restaurant Menu

My friend and colleague Brian Wansink, from Cornell University, worked with some colleagues to design a preliminary restaurant menu, that maximizes the odds the people will order healthy foods. Trick number one: don’t call them “healthy” foods. Here is an … Continue reading

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