Two And A Half Decades Later, OxyContin Marketing Is Still Deadly
Purdue Pharma launched OxyContin in 1996, and soon began an aggressive marketing campaign for this powerful and addictive drug. The campaign is over, but its effects are still deadly.
How do we know this?
Because Purdue’s marketing wasn’t sprinkled evenly around the country. Instead, Purdue rolled out its campaign in different markets at different times and with different intensities, meaning we can compare what has been happening across early vs. late markets. Read more here: