The field of behavioral economics has brought attention to promising ways of motivating people to make better life choices. Many behavioral economic-inspired interventions are relatively hands off — they nudge people to make wiser decisions without in any way restricting their choices. The idea of nudges was made justifiably popular by Cass Sunstein and Dick Thaler in their best-selling book and has inspired governments around the world to create nudge units.
I’m a huge fan of nudging. But I also don’t think that, when it comes to shaping people’s behavior, we should limit ourselves to nudges.
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