Compared to what?

Risk isn’t all it is cracked up to be, as Amanda Dillard argues (with me as a co-author) in a new paper available on line at the Annals of Behavioral Medicine.  At high risk for breast cancer?  May not matter, in terms of getting you interested in taking a pill to reduce that risk.  But FEELING at high risk?  That is a different story.  As Amanda shows quite persuasively, after you control (statistically speaking) for women’s actual risk, it is the way they feel about that risk that determines their behavior.

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PeterUbel