The Hidden Psychology of Antibiotic Prescribing
Experts in decision psychology and behavioral economics have conclusively shown that humans, those silly creatures, are not always rational decision makers. They let unconscious forces influence their thinking, and not always for the better.
But of course, doctors aren’t human. Right?
Well, here is some evidence of just how human we doctors are. The odds of us prescribing antibiotics to our patients varies by the time of day, as we become more or less fatigued: