Inquisitor.com just picked up my recent Forbes post on Lebron James, and ran with it (even though, of course, that is the wrong sports metaphor for me to use). Here is their story on my story:
Forbes contributor Peter Ubel calls LeBron James the “King of Junk Food,” in a recent column for the business-finance mag.
This just in: not everyone is a fan of LeBron James.
OK, that’s not really new from Cleveland Cavaliers fans, but this perspective comes from that of a loving parent to one of the millions of kids who idolize LeBron James.
In a piece entitled “Is LeBron James Fattening His Wallet By Fattening Our Kids?” Ubel calls attention to the Miami Heat’s tens of millions in annual endorsement income, much of which comes from such benefactors as Sprite (“sugar water”), Powerade (“glorified sugar water”) and McDonald’s (“the place you wash down fries and burgers with sugar water”).
Ubel describes how huge a fan his son is of LeBron James, and—while his son would never admit to liking Powerade because of James, if he even understands the connection—that it’s clear the advertising world has worked its magic on the 13-year-old… (Read more at Inquisitr)